SearchCap: Bing Mobile Test, Yahoo Product Ads & Bing Ads Editor for Mac

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Bing Launches Their Mobile-Friendly Testing Tool
  Nov 12, 2015 by Barry Schwartz

  A year after Google launched their mobile-friendly testing tool, Bing has launched their own similar version, the Bing Mobile Friendliness Test Tool.

• Bing Ads Editor For Mac Is On The Way, Really
  Nov 12, 2015 by Ginny Marvin

  Mac users are finally getting their due from Bing Ads: a desktop editor that comes with an updated UI and new features.

• Will Marketing Addressability Leave SEO In The Dust?
  Nov 12, 2015 by Adam Audette

  In a world where digital marketers have greater control over shaping the customer experience, Adam Audette argues that SEO may soon feel obsolete.

• Yahoo Launches Product Ads On Search And Display
  Nov 12, 2015 by Ginny Marvin

  On the cusp of the holiday shopping demand surge, Yahoo releases its own version of product ads for retailers.

• Reinvigorate Your Campaigns With Advanced Tactics. SocialPro Starts Wednesday!
  Nov 12, 2015 by Search Engine Land

  Join us next week at Marketing Land’s SocialPro conference and discover advanced tactics and strategies that yield returns on your social media marketing efforts. SocialPro kicks off next Wednesday. Secure your seat today! Here’s what you can look forward to: Results-driven techniques that will justify your social media marketing investment. ICYMI: Presenting sponsor Twitter will […]

• Google’s Efforts To Monetize Mobile Pay Off, But Sites See A Hit To Organic Visits
  Nov 12, 2015 by Andy Taylor

  Columnist Andy Taylor discusses how recent changes Google has made to its mobile SERP layouts are impacting mobile ad spend.

• Heavy-Hitter Political Ad Psychographic Targeting Round 1: Facebook
  Nov 12, 2015 by Sponsored Content: aimClear

   LLLLLLLLLLET’S GET READY TO RUMBLLLLLLLLLLE. Ladies and gentlemen, WELCOME to the MAIN Event – political social advertising season. From Madison Square Garden to the MGM, political advertising agencies are training for The Big Fight… for engagements and the ultimate WIN. In this Psychographic Targeting Hot House, aimClear Production Manager Lea Scudamore highlights eight fantastic […]

• Guide: Content Marketing Software
  Nov 11, 2015 by Digital Marketing Depot

  This guide from Marketing.AI provides a comparison of available end-to-end content marketing software vendors. It outlines the key features required to be considered an end-to-end content marketing software vendor and includes a vendor evaluation based on how well they address the standard use case. Click here to get your copy.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• First Look: See Facebook’s 360-Degree Video Ads for AT&T, Samsung & Others
• As Google Analytics Turns 10, We Ask: How Many Websites Use It?
• Spredfast Launches First Shoutlet-Based Feature, A Contest- and Poll-Maker
• Virgin America Lets Prospects “Test Drive” Their Airplane Seat Via Google Street View And Campaign
• WSJ: Facebook Considers Changes To Instant Article Ads After Publisher Concerns
• Report: Bad Phone Experience Will Send 74 Percent Of Consumers To A Competitor
• Entrepreneurs: Use Conversion Optimization Tools To See If A New Product Will Fly
• Reinvigorate Your Campaigns With Advanced Tactics. SocialPro Starts Wednesday!
• 3 Interesting Takeaways From Q3 2015 E-Commerce
• 12 Psychological Methods People Use When Making Decisions
• Buffer Adds Social Calendar To Its Management Dashboard
• MarTech Today: SMB Marketing, Mobile Ad Attribution & Broken SSL/TLS Certificates
• Robocallers Are Not Going To Like DialogTech’s New SpamSentry, But Marketers Might
• Learning From Link-Building Content Failure
• Get To Know Your Users With Audience Insights From AdWords
• Android 6 “Marshmallow” & SEO Series: Sponsored Google Now Cards

Search News From Around The Web:

Industry

• Confession of an SEO consultant with Aleyda Solis, Site Visibility

Local & Maps

• ​Announcing Search Insights from Moz Local!, Moz

Link Building

• 6 Link Building Techniques You May Not Know About, Forbes
• Is Google about to Kill Its Penguin? Is It the End of Link Spam?, BruceClay.com
• Using Local News Link Building for SEO Success, Digital Third Coast

Searching

• 15 Smarter ways to use Google Alerts, State of Digital
• Friends Newsletter #64, DuckDuckGo Blog
• Google Testing Larger Recipe Descriptions in Search Results, thesempost.com
• Many Searchers Hate Google’s New Tablet Search Interface, Search Engine Roundtable

SEO

• 5 Overlooked Content Marketing Assets That Influence SEO, komarketingassociates.com
• Google’s John Mueller: Don’t Follow Big Sites SEO, They Often Get It Wrong, Search Engine Roundtable
• Growth Hacking vs. SEO, What is the Difference Exactly?, Ignite Visibility
• The Changing World of SEO & 7 Tips to Stay Ahead, White.net
• The site structure of a growing blog, Yoast
• What to Know About Local SEO: Interview with Andrew Shotland, SuccessWorks

SEM / Paid Search

• Bidding Methods For Social Platforms, PPC Hero
• Google AdWords Customer Match E-mail List Strategies, koozai.com
• Share Google Analytics data and remarketing lists more efficiently using manager accounts (MCC), Inside AdWords